In celebration of the relaunch of the iconic film “White Men Can’t Jump,” we had the pleasure of delivering this dynamic pop-up event, hosted at the Kick Game store in Covent Garden. The event required modest tech aspects, bold branding, and captivating scenic elements such as the bespoke LED neon signs, all designed to amplify the renowned name of the film. Attendees were immersed in the vibrant world of street basketball, with interactive displays and nostalgic nods to the beloved classic throughout the store.
