We create brand activations that stop people in their tracks. From pop-up experiences and product launches to large-scale immersive builds, Extreme Production Group delivers experiential marketing that puts your brand centre stage — across London and the UK. Bold ideas, flawless execution.
Savoy x Laurent-Perrier Winter Huts
Building on the success of last year’s Christmas pods at The Savoy, we were invited back to design and create a bespoke Laurent-Perrier Champagne chalet beneath Savoy Court. The installation featured custom seating, tailored branding, and a range of festive touches — including a canopy of pea lights — bringing the space to life and creating a warm, celebratory atmosphere for guests to enjoy throughout the season.
Capital Summertime ball - Radio world
We returned to Wembley Stadium for this year’s Capital Summertime Ball, where we designed and built the backstage Radio World Studio. The space featured bold colours, custom-branded walls, and floating 3D icons—this year enhanced with LED backlighting. An integrated LED screen was built into the wall, while stacked LED screen cubes allowed for flexible, animated branding throughout the event, creating a vibrant and dynamic studio environment.
Piece by piece Screening
We recently crafted a full scenic production for an intimate premiere screening of Piece by Piece, an animated Lego interpretation of Pharrell Williams’ story. The production featured an interactive spinning block game, where Lego figures served as visual metaphors for some of Pharrell’s most iconic hits. In addition, we designed a bespoke entrance desk and a custom step-and-repeat wall with LED backlit sign.
Saudi Fashion Commission
During this year’s London Fashion Week, we supplied a range of bespoke scenic and technical elements for the Saudi fashion industry’s London Investment Roadshow. The pieces featured a premium paint finish, custom branding, and integrated screens to display dynamic information and branding throughout the event.
Capital Jingle Bell Ball Studio Build
We were excited to return to the O2 for this year’s Capital Jingle Bell Ball, where we had the privilege of designing and building the backstage studio. Highlights of the design include custom-branded walls featuring floating 3D festive shapes, an integrated LED screen built into the wall, and the innovative use of LED screens on stacked cubes to allow for dynamic, interchangeable graphics and branding throughout the event.
Savoy x Laurent-Perrier
This Christmas we had the pleasure of working with the Savoy for Laurent Perrier to create this cosy cabin, champagne pop-up. We design and created these custom wood cabins, with bench seating, ambient lighting and built in heaters. The whole set was encompassed by free standing white picket fences all festively decorated to welcome guests.
Global Radio - Paris Studio Build
This summer we completed a full studio design and build for Global Radio in Paris, including a dedicated fan zone interview set. The fan zone features versatile screens that seamlessly switch between Capital, Radio X, Heart, LBC and other stations, enabling smooth broadcasts and interviews throughout the Paris 2024 Summer Olympics Games.
Sapphire dust launch at harrods
This September we had the pleasure of delivering this brand launch dinner at the iconic Studio Frantzén restaurant in Harrods. We created a stunning blue mirror display featuring built-in LED lighting for the introduction of Sapphire Dust Skincare. Additionally, we enhanced the atmosphere with mood lighting as well as cohesive branding throughout the venue.
Savoy x Laurent-Perrier
We had the pleasure of creating this small summer brand pop-up for champagne laurent perrier in partnership with The Savoy. We laid artificial grass, created free-standing white picket fences and made custom-branded side tables. Working alongside the Savoy floral team all elements of this pop-up came together to create the perfect summer atmosphere.
Jet 2 x Heart
A recent brand pop-up at Global Radio for Heart x Jet2, featuring two sets: a fully functional airport luggage carousel and a larger setup with accurate weighing scales and a custom inspection table. Both sets include branded vinyls, LED lighting, and printed backdrops throughout for an engaging competition showcase.
M&S International Women's Day
For International Women’s day at M&S we built a large scale, photo frame style picture opportunity in the reception of M&S headquarters. Painted to a high quality finish, with custom CNC’d acrylic branding and finished off with a number of floral arrangements the photo frame was backed by a simple white backdrop. We also added a pleated ‘X’ to the main conference area to further tie in with the day.
Wimbledon Experiential
We created a fully bespoke solution for a live radio broadcast at Wimbledon, as well as for Vodafone to use as a brand activation space.
Our team designed the structure from scratch to suit the specification, with full calcs and drawings, and ramped access. We designed & built a full experiental setup inside, with a 4K display, LED neon signs, photo opportunities, phone chargers & fake grass flooring throughout.
White Men Can't Jump
At the Kick Game store in Covent Garden, we delivered this fun pop-up event for the relaunch of the iconic film ‘White Men Can’t Jump”. For this we created a custom CNC’d acrylic LED neon sign acting as the focal point for the event. Further bold branding alongside modest tech were utilised to create the desired atmosphere.