In 2026, we returned to Taste of London for our third consecutive year to deliver the Taste of Saudi Culture stand — a fully custom build designed and constructed to immerse guests in the sights, textures, and atmosphere of Saudi culture.
The foundation of the build was a fully custom truss-levelled structure, clad in its entirety with bespoke textured and painted panels. Every join and fixing was filled and blended on site, producing a seamless finish across the whole structure with no visible construction detail. To the exterior, large high-quality framed images were fixed alongside CNC-cut branding, giving the stand a strong visual presence within the wider festival environment.
Internally, the space was fitted with a series of custom food serving stations, centred around a bespoke wagon-style kart from which food was presented and served directly to guests. A dedicated merchandise stand and serving counter was also designed and built for the space, incorporating recessed shelving to display products cleanly. From the roof structure, scenic hessian was draped throughout, with rattan pendant lights hung within it — lifting the atmosphere of the space as the evening drew in and reinforcing the cultural aesthetic through every layer of the design.
Supporting elements completed the build: seating and tables selected to complement the Saudi style, a fitted screen for playing graphics and video content, and track lighting installed to ensure the stand was appropriately and evenly lit throughout the event.
