For the M&S Summer Food Launch, we were briefed to design and produce a series of food serving stations from which M&S’s new summer food selection would be presented to guests. Taking full creative control of the design, we drew inspiration directly from the campaign’s own branding to create a cohesive result across all four stands.

Each stand was built around a fabric-wrapped rear wall onto which painted strips were pinned to create a textured backdrop. Offset from the wall, yellow painted CNC-cut lettering carried the branding and individual stand names — lifted away from the surface to give them depth and presence. Custom serving tables were designed and built to the same specification, ensuring the aesthetic carried consistently from the backdrop through to every surface guests interacted with.

Both the rear walls and serving tables featured integrated vertical LED strips, adding a polished finish to each stand while also creating a visual thread that connects the installation to other M&S productions we have delivered — such as the Capital Markets Event — where LED detailing has become a consistent design element across different colour schemes and themes.

Each stand was finished with a high-quality faux grass base, in keeping with the summer campaign aesthetic.