For the launch of Vue Cinema’s new EPIC screen, we had the pleasure of delivering a full scenic and AV production at Vue Islington that matched the ambition and scale of the occasion itself. The brief was to create a fully branded guest journey from the moment guests entered the foyer through to the grand reveal of the new auditorium — and that’s exactly what we delivered.
At the heart of the installation was a bespoke LED immersive tunnel, purpose-built to guide guests from the foyer into the main reveal space. Animated EPIC logo content played throughout, immediately setting the tone and building anticipation before guests had even reached the auditorium. The tunnel served not just as a visual feature but as a journey in itself — a fitting introduction to a screen of this scale.
In the foyer, we designed and fabricated a large-format EPIC feature sign, CNC cut and finished in a premium chrome vinyl wrap, commanding attention as the centrepiece of the arrival experience. A bespoke reception feature wall was built to frame the oversized logo, completing the welcome space with a polished, high-impact finish.
Throughout the guest journey, subtle nods to Wicked: For Good were woven into the design to support the private screening of the film taking place on the night. Two custom popcorn blower stands and a range of additional scenic elements were produced to complement the wider environment, ensuring every touchpoint felt considered and on-brand.
All scenic production, LED integration, installation, and de-rig were planned and executed in close coordination with Vue’s venue operations team, with everything delivered in time for the launch presentation led by CEO Tim Richards — ensuring a seamless and memorable evening from start to finish.
